Framework · 5-minute read · 5-question self-check
The broadcast automation maturity model
Five levels, from a full crew at every match to zero-operator production. What each level looks like, where it stops scaling, and what moves you up.
Level 1
Manual
People do everything: switching, graphics, scores, sponsor placement and the stream itself. Quality depends on who turns up, and every extra match needs another crew.
Where it stops scaling
Coverage is capped by how many crews you can staff and pay.
What it looks like
- A crew of several people at every match
- Graphics typed and triggered by hand, or none at all
- Scores and stats entered manually
- Sponsors shown as static logos or verbal mentions
What moves you to level 2
- 01Adopt a ready-made graphics theme for your sport instead of building per match
- 02Pick a single source of truth for scores: an official feed or a scoring app
- 03Send every stream through one cloud platform so venues stop being special cases
Self-check
Five questions. Your level.
1. How many people produce one match?
2. How do scores reach the screen?
3. How are live moments shown?
4. How many matches at once?
5. Cost of one more match?
In practice