Monetisation & Ads
Sponsorship inventory on every sports broadcast
Sponsor logos, ad breaks and branded moments across every broadcast you produce, sold by competition, by club, by feed or by event.
What you get as standard
Everything works out of the box.
No ad server and no build phase.
Ad Sets Built from Partner Assets
Group a partner's assets into a set at the sizes each broadcast placement takes, then reuse it wherever that partner appears.
Allocation at Competition, Club and Team Level
The same broadcast can carry a league sponsor, a home club sponsor and a team sponsor without anyone editing a graphic.
In-Graphic and Detached Placements
Sponsors inside the broadcast graphic itself, or positioned independently on screen.
Sponsors Tied to In-Game Events
Assign ad sets to in-game events, so a goal or a card brings a partner with it.
Sponsor Reporting
Ad analytics and performance metrics after the broadcast — everything you need to report back to partners.
Automation
Automate Your Sponsor Delivery.
Once ad sets are allocated, placements appear on every broadcast in the competition without anyone touching them, which is what makes a whole round sellable rather than one showcase game.
Sponsor Loop on Inbuilt Themes
Run a sponsor loop on inbuilt themes, rotating automatically through the ad sets you have allocated.
Ad Slots in Sequences
Add ad slots to pre-game, break and post-game playlists in the game plans builder on Rive themes.
Trigger Sponsors Off In-Game Events
Trigger sponsors off goals, cards and other in-game events automatically.
LIGR Pro
What You Can Get More with LIGR Pro.
Per-feed sponsorship is the advanced tier inside LIGR Pro. Each broadcast feed off a match runs its own rotation, so the same fixture carries different partners in different places.
In Studio a match carries one set of placements. On Pro it carries as many as you have rights to sell.
Sell by Territory, Competition or Platform
Sell placements by territory, by competition or by platform off a single match.
Multiple Sponsor Sets on One Fixture
Run a domestic sponsor set, an international set and a partner set on the same fixture simultaneously.
Sponsor Placements in Custom Graphics
Build sponsor placement into broadcast graphics designed for your competition rather than into a standard theme.
Trigger from Live Data Feed
Trigger placements from your live data feed across concurrent broadcasts with no manual intervention.
Manage Inventory at Scale
Manage inventory across many competitions in one account with role-based access.
Configure Live During Play
Configure in-game ad slots during live gameplay, across concurrent feeds, when something changes on the day.
FAQ
Frequently asked questions.
How This Connects
Where Monetisation fits in the platform
Fed by
Sponsor placements run inside the live broadcast and on every clip that comes out of it.
Feeds into
End of the chain
Monetisation is the revenue layer — it produces sponsor analytics and proof of placement.
Unlocks
Revenue from content
Every match becomes an inventory item — with provable exposure to report back to partners.
Ready to elevate your sports broadcast?
Join hundreds of organisations using LIGR to deliver broadcast-quality production — from local leagues to national federations.