Monetisation & Ads
Sponsorship inventory on every sports broadcast
Sponsor logos, ad breaks and branded moments across every broadcast you produce, sold by competition, by club, by feed or by event.
What you get as standard
Everything works out of the box.
No ad server and no build phase.
Ad Sets Built from Partner Assets
Group a partner's assets into a set at the sizes each broadcast placement takes, then reuse it wherever that partner appears.
Allocation at Competition, Club and Team Level
The same broadcast can carry a league sponsor, a home club sponsor and a team sponsor without anyone editing a graphic.
In-Graphic and Detached Placements
Sponsors inside the broadcast graphic itself, or positioned independently on screen.
Sponsors Tied to In-Game Events
Assign ad sets to in-game events, so a goal or a card brings a partner with it.
Sponsor Reporting
Ad analytics and performance metrics after the broadcast — everything you need to report back to partners.
Automation
Automate Your Sponsor Delivery.
Once ad sets are allocated, placements appear on every broadcast in the competition without anyone touching them, which is what makes a whole round sellable rather than one showcase game.
Sponsor Loop on Inbuilt Themes
Run a sponsor loop on inbuilt themes, rotating automatically through the ad sets you have allocated.
Ad Slots in Sequences
Add ad slots to pre-game, break and post-game playlists in the game plans builder on Rive themes.
Trigger Sponsors Off In-Game Events
Trigger sponsors off goals, cards and other in-game events automatically.
LIGR Pro
What You Can Get More with LIGR Pro.
Per-feed sponsorship is the advanced tier inside LIGR Pro. Each broadcast feed off a match runs its own rotation, so the same fixture carries different partners in different places.
In Studio a match carries one set of placements. On Pro it carries as many as you have rights to sell.
Sell by Territory, Competition or Platform
Sell placements by territory, by competition or by platform off a single match.
Multiple Sponsor Sets on One Fixture
Run a domestic sponsor set, an international set and a partner set on the same fixture simultaneously.
Sponsor Placements in Custom Graphics
Build sponsor placement into broadcast graphics designed for your competition rather than into a standard theme.
Trigger from Live Data Feed
Trigger placements from your live data feed across concurrent broadcasts with no manual intervention.
Manage Inventory at Scale
Manage inventory across many competitions in one account with role-based access.
Configure Live During Play
Configure in-game ad slots during live gameplay, across concurrent feeds, when something changes on the day.
Plans
Where Do You Sit?
| Studio | Pro | |
|---|---|---|
| Getting Started | Self-serve. Build ad sets and allocate them | Configured with you around your rights, partners and inventory |
| Ad Models | Allocation-based for inbuilt themes | The same, inside graphics designed for your competition |
| Allocation Levels | Competition, club and team | The same, across many competitions in one account |
| Placement Types | In-graphic ads and detached ads | The same, within custom graphics with custom positioning |
| Event-Triggered Sponsors | Ad sets assigned to in-game events | The same, triggered from your data feed |
| Sponsor Loop | Rotation through allocated ad sets on inbuilt themes | The same |
| Ad Slots in Sequences | Slots in pre-game, break and post-game playlists | The same |
| Live Control | Configure in-game ad slots during live gameplay | The same, across concurrent feeds |
| Club Delegation | Delegate ad slots to clubs through the Club Portal | The same, at competition scale with role-based access |
| Sponsors per Feed | One set of placements per stream | Different sponsors on each feed, sold by territory, competition or platform |
| Reporting | Ad analytics and performance metrics | The same |
FAQ
Frequently asked questions.
Ready to elevate your sports broadcast?
Join hundreds of organisations using LIGR to deliver broadcast-quality production — from local leagues to national federations.