Media Kit
Everything you need to write about LIGR — logos, brand assets, boilerplate copy, key statistics, and executive bios.
Company Boilerplate
LIGR is the operating system for sports broadcasts — a cloud-native platform that centralises broadcast graphics, streaming, automation, and sponsorship in one connected production workflow. It provides automated production with zero operators, the Fuse visual theme builder, and cloud streaming — used by organisations like Football Australia, DAZN, and Basketball Australia to produce over 100,000 hours of broadcast content across 20+ sports in 50+ countries.
LIGR is the operating system for sports broadcasts. Zero-operator automation, the Fuse theme builder, and cloud streaming — used across 20+ sports in 50+ countries.
Key Statistics
Hours Broadcast
Sports Supported
Countries
Sponsorship Revenue Driven
Logo & Brand
Brand Colours
Lion Red
#FF504E
Primary brand, CTAs, accents
Navy
#1D202A
Backgrounds, dark UI
White
#FFFFFF
Text on dark, clean layouts
Steel Blue
#94A3B8
Secondary text, captions
Usage guidelines: The LIGR star icon is always Lion Red (#FF504E). The wordmark is white on dark backgrounds, navy (#1D202A) on light. Always maintain clear space equal to the height of the “L” letterform around the logo. Do not stretch, rotate, or recolour the logo. Font: DM Sans (headings), Inter (body).
Leadership
Luke McCoy
CEO & Co-founder
Luke leads LIGR’s go-to-market strategy, partnerships, and product vision. Based in the UK, he oversees commercial operations across Europe, Australia, and the US.
Adam Burke
CTO & Co-founder
Adam is the architect of LIGR’s core platform, including the Fuse theme builder, Rive integration, and streaming infrastructure. Based in Sydney.
Quick Facts
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