About LIGR
Professional broadcast. For every sport.
LIGR is a cloud-native platform that makes professional broadcast graphics accessible to every sport, at every level. No expensive hardware. No dedicated operators. Just beautiful, automated production that works.
Matches automated
Matches per season (DAZN)
Operators needed
Sports supported
Our Mission
Make professional broadcast accessible to everyone.
LIGR removes the barrier between talented teams and professional broadcast production — no expensive hardware, no dedicated operators, no years of setup.
For decades, broadcast graphics have required expensive hardware, dedicated software licences, and specialised operators. That barrier has kept professional production out of reach for most sports. LIGR removes it. We built a cloud-native platform that automates what used to require expensive infrastructure and manual effort.
Now any sport, at any level, can produce broadcast-quality graphics. Our customers go from "we can't afford graphics" to "we have professional production" in days. That's the change we're making in sports broadcasting.
What We Believe
Four principles that guide everything we build.
Every product decision, every feature, every trade-off comes back to these.
Every sport deserves professional production
From grassroots to elite, broadcast-quality graphics shouldn't require a $500K investment. Access should be democratised.
Automation beats manual operation
Humans shouldn't click buttons for 90 minutes. Smart automation lets your team focus on production, not data entry.
Cloud-native beats hardware-dependent
Your broadcast graphics shouldn't depend on what's installed on someone's Mac. Cloud means update once, deploy everywhere.
Design matters in broadcast
Technical is important, but beautiful wins. Good graphics are invisible — they just work. That's what we build.
Who We Are
A distributed team building the future of sports broadcasting.
Luke McCoy
Founder & CEO
Based in Sydney, Australia. Luke founded LIGR to solve a problem he saw across sports broadcasting: talented teams stuck using technology from a decade ago. He's been building in broadcast tech and sports for nearly ten years.
We're backed by operators, broadcasters, and investors who believe that broadcast graphics production is about to change. We're building the platform to make it happen.
View open roles →Our Story
From idea to 100,000+ hours broadcast.
Founded in Sydney
Live Graphic Systems started in November 2016 on one observation: professional broadcast graphics were locked behind hardware, specialists and six-figure budgets, so everyone outside the top tier went without.
First cloud graphics on air
Cloud-rendered graphics delivered for Input Media's cricket coverage. Proof the approach held up on a live professional broadcast, not just in a demo.
Cricket Australia and the NBL
Appointed official graphics provider for Input Media's Cricket Australia coverage, and powered the NBL Blitz live streams distributed on Twitter.
Startmate, Sportradar and the first backing
Selected as one of 10 companies from more than 400 applicants into Startmate's Sydney '19 cohort, chosen for Sportradar's Acceleradar programme, and signed to deliver AFL NAB League graphics.
Seed round and the launch of LIGR.Live
A $1M seed round led by Alston Elliot Graphics, one of the world's largest broadcast graphics suppliers, with Investible participating. LIGR.Live launched as a self-serve cloud graphics platform.
$2.1M Pre-Series A
Led by Investible, with NBA player Andrew Bogut and MindSpring Capital joining. LIGR won at the ANZSTA Awards the same year.
Built into the workflows broadcasters already used
Integrations with Grabyo and Pixellot put LIGR graphics inside existing production chains, and Belgian basketball moved to fully automated stream graphics.
Acquired into the Crionet Group
In December 2023 Crionet Group, the Italian sports and media technology company, took majority ownership, giving LIGR a European base while the team and brand carried on. The same year brought an official Stats Perform partnership, a first US college competition in the Horizon League, and Basketball NSW.
Automation wired into the stack
AWS Elemental MediaLive and Canva integrations, official NCAA data through Genius Sports, the Club Portal, and four Australian football federations signing three-year deals.
Zero-operator production at national scale
DAZN selected LIGR for the National League. Football Australia's centralised model reached 4,000+ matches a season across nine federations, and Tennis Australia, SANFL, the Corsican Football League and World Sevens Football came on board.
LIGR Next arrives in Q4
Named a SportsInnovation Startup Award finalist in February, with the next generation of the platform launching in Q4.
Ready to elevate your sports broadcast?
Join hundreds of organisations using LIGR to deliver broadcast-quality production — from local leagues to national federations.