Broadcast-quality sports production for every level of the game.
LIGR is a cloud-native platform that makes professional broadcast graphics accessible to every sport, at every level. No expensive hardware. No dedicated operators. Just beautiful, automated graphics that work.
Make professional broadcast production accessible to everyone.
For decades, broadcast graphics have required expensive hardware, dedicated software licenses, and specialised operators. That barrier has kept professional production out of reach for most sports.
LIGR removes that barrier. We built a cloud-native platform that automates what used to require expensive infrastructure and manual effort. Now any sport, at any level, can produce broadcast-quality graphics.
Our customers go from "we can't afford graphics" to "we have professional production" in days. That's the change we're making in sports broadcasting.
Four principles that guide everything we build.
Every sport deserves professional production
From grassroots to elite, broadcast-quality graphics shouldn't require a $500K investment. Access should be democratised.
Automation beats manual operation
Humans shouldn't click buttons for 90 minutes. Smart automation lets your team focus on production, not data entry.
Cloud-native beats hardware-dependent
Your broadcast graphics shouldn't depend on what's installed on someone's Mac. Cloud means update once, deploy everywhere.
Design matters in broadcast
Technical is important, but beautiful wins. Good graphics are invisible; they just work. That's what we build.
From idea to 200,000+ automated matches.
Founded in Sydney, Australia
Started with a simple insight: broadcast graphics production was stuck in the 2000s. We decided to fix it.
Built the first cloud-native broadcast graphics engine
Developed the core LIGR platform — proof that professional broadcast graphics could run entirely in the cloud.
Partnership with Football Australia
Automated 4,000+ matches for the Australian Football League. Proved the model works at scale.
DAZN National League integration
Now powering 650+ matches per season for professional football broadcasts across Europe.
Launched Game Plans — zero-operator automation
Released Game Plans: broadcast automation that reads live data and triggers graphics without operators.
Launched LIGR Fuse — visual configuration
Graphics designers can now bind data and create controls without touching code. Design meets broadcast.
Expanding to US college sports
Building partnerships with college athletics programmes to bring professional production to NCAA broadcasts.
matches automated
matches per season (DAZN)
operators needed
sports supported
A distributed team building the future of sports broadcasting.
Luke McCoy
Founder & CEO
Based in Sydney, Australia. Luke founded LIGR to solve a problem he saw across sports broadcasting: talented teams stuck using technology from a decade ago. He's been building in broadcast tech and sports for over eight years.
LIGR operates as a distributed team, with members across multiple continents. We hire people who are excellent at what they do and trust them to get the job done, wherever they are.
We're backed by operators, broadcasters, and investors who believe that broadcast graphics production is about to change. We're building the platform to make it happen.
We're not trying to be everything. We're trying to be the best at one thing.
Built for broadcast, not adapted from web
Every surface, every feature, every decision is driven by broadcast requirements. We speak your language because we understand your needs.
Cloud-native from day one
No legacy software, no server dependencies, no installation. Just log in and broadcast. Updates roll out without touching your setup.
Automation is core, not an add-on
Game Plans don't feel bolted on. They're baked into the platform. Data flows from your source systems directly to your overlay.
Designers and operators come first
We design LIGR for the people who use it every day. If it's hard for your team, we fix it. User feedback drives every update.
Ready to transform your broadcasts?
See LIGR in action. We'll show you how to go from manual graphics to zero-operator production in days.
Get in Touch