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“I think the big thing is the introduction of sponsorship through graphics. Cricket Australia is pretty forward thinking in that. They've started to add ‘brought to you by Commonwealth Bank’ and all this sort of stuff. And I mean...."
Rick Lyon
Supervising Producer, Gravity Media
“Using LIGR has helped us shape how we approach the market with our sponsorship offerings. To be able to work with a group that continually looks and asks how they can make their product better makes a big difference.”
