We are building a sponsorship network for businesses that want to reach the vast global audience of passionate grassroots sports fans. More than 1,000 sports organizations use our live sports streaming software in over 80 countries to overlay TV-quality live graphics and advertising on their live streams. Currently, these clubs, teams, and leagues use our software to show their sponsors’ ad campaigns on their live streams. Our new self-serve sponsorship platform will aggregate the audiences of all of our users’ live streams and allow brands to target any segment, from individual clubs to entire leagues, whole sports, or countries.
If you’re used to seeing logos in the corner of the screen, LIGR is completely different. Our cloud-based software allows advertisers to upload a standardized set of different-sized banner ads, which are shown throughout a live stream. And because our ads are displayed alongside in-game graphics, there is no interruption to the live action. If a goal is scored during a soccer match, an ad is shown with the graphic that confirms the time of the goal and shows the scorer’s name – the perfect time for maximum exposure.
Advertising on live sport streams usually means no tracking. We track every single ad display across the LIGR network and provide advertisers with in-depth reporting on their campaigns.
Our self-serve sponsorship network isn’t ready yet, but we can still set up your ad campaign for certain countries and sports – or help you set up a sponsorship with your local team. Please let us know if you’re interested in a pre-launch campaign.