Put every tier of the game on one broadcast standard
A federation does not run one competition. It runs a pyramid: several competitions, several tiers, and member associations it does not directly control. The job is making everyone else's broadcasts consistent without staffing any of them.
How it works
01
Set the standard
One brand package, defined centrally, with what can and cannot be changed decided by you.
02
Push it down the pyramid
Member associations and competitions inherit it. They do not rebuild it and they cannot drift from it.
03
Associations self-serve
Each one runs its own fixtures inside the guardrails, with its own people and its own schedule.
04
Report centrally
Coverage and sponsor exposure roll up across the whole pyramid rather than sitting in silos.
Governance
Decide what can and cannot change
The federation owns the theme. Associations inherit it. What an association can alter (its own club badges, its own local sponsor) is a decision you make once, centrally, rather than a policy you have to police.
That is the difference between a brand guideline and a brand standard. One is a PDF nobody opens. The other is the only way the graphics can come out.
Scale without staffing
Coverage you do not have to operate
Every tier that currently goes uncovered is uncovered for the same reason: there is nobody to send. Zero-operator broadcasts change that arithmetic, because the cost of covering a fixture stops being a person at a ground.
Associations run their own matches on their own schedule. The federation sets the standard and reads the reporting.
- No operator at the venue, at any tier
- Associations manage their own fixtures and squads
- The same graphics package from the top tier down
- Central visibility across every competition
Sponsorship
Sell the pyramid, not the fixture
Sponsor inventory sits in the theme, so a federation partner appears across every tier that carries the standard. That is a materially different proposition to selling one competition.
Exposure is tracked per match and per competition, so the reporting a partner receives is counted rather than modelled.
On air
Client packages running on LIGR, rendered from their production files with generic clubs.
In production
Football Australia
Football Australia runs the Australian Championship on LIGR and uses the Gatekeeper model to bring member federations into one broadcast standard. Four Australian football federations are on three-year deals.
Read the Gatekeeper case study
Questions
A league runs one competition. A federation runs several, across tiers, usually through member associations it does not directly control. The platform is the same; the governance question is not.
Go further
Football Australia, Gatekeeper
The broadcast model a federation uses to bring its member associations onto one standard.
Read the case studyAustralian Championship
A new national competition built on the federation's own broadcast package.
Read the case studyLeagues
Running a single competition rather than a pyramid? Start here instead.
See leaguesPut your next match on air
Tell us about your competition and we’ll show you how it looks with LIGR.