Football Australia Australian Championship
A broadcast identity built from a blank page. LIGR designed, animated and delivered the inaugural Australian Championship's entire graphics package — 40 templates, live on SBS from opening night.
40
Graphic templates, designed from scratch
18
FTA Matches on SBS
55
Matches in season one
16
Clubs
The Event
The Football Australia Australian Championship is the inaugural national second-tier competition, showcasing emerging talent below the A-League. With 16 clubs competing, the Championship brought professional broadcasting to clubs traditionally without FTA coverage.
Season one ran to 55 matches: 17 broadcast live on SBS's main channel plus the opening game on SBS VICE, with a further 38 streamed on SBS On Demand — making Australian football more accessible nationally than ever before.
The Brief
A brand-new competition has no broadcast heritage — no established look, no template to inherit. Football Australia needed an on-air identity worthy of free-to-air television, designed, approved and production-ready between autumn and opening night.
LIGR took the brief end to end: concept, design, animation, data integration and live delivery — one team, one platform, from the first sketch to the first whistle on SBS.
Designed From Scratch
Concept deck to opening night
LIGR's design team presented the Championship theme concept in May 2025, worked it through Football Australia's review and sign-off cycle over the winter, and built the full package as real-time animations in Rive — around 40 templates covering the scorebug, team lists and formations with substitutions, the Fact File, narrative lower thirds, ladders, fixtures and results, and the Route to the Final.
Every template was then bound to live match data in LIGR's Fuse engine and was on air for the competition's opening night on 10 October 2025 — with the finals-series edge cases designed in from the start: extra-time states, aggregate scores across two-legged ties, and penalty shootouts that switch to sudden death automatically.
Broadcast Showcase
See It in Action
Production Moments
Behind the Scenes
Production moments from the Australian Championship season.
Australian Championship branding
Championship theme graphics — renders coming soon
Platform Capabilities
What LIGR Delivered
Theme Design & Animation
The Championship's entire on-air identity designed by LIGR from a blank page — concept deck to finished Rive animations, approved by Football Australia.
Data-Driven Graphics
Every template bound to live match data in LIGR's Fuse engine — scorelines, players and match state updating on air automatically.
Finals Automation
Extra time, two-legged aggregate scores and penalty shootouts with automatic sudden-death states — the hard edge cases, handled by design.
Fan Interaction
The 'Who Wins' fan-vote graphic with on-screen QR code, bringing second-screen engagement into the broadcast itself.
Multi-Format Production
One package across 5-camera FTA broadcasts on SBS and 3-camera streamed productions — the same look at every venue.
Highlights & Archive
Automated highlight generation and complete match archiving for VOD and social distribution.
“A brand-new national competition deserved a broadcast identity of its own, not a template. We designed the Championship's look from a blank page — every graphic, every animation — and had it live on SBS for opening night. Design craft and automation in the same package is exactly what LIGR was built for.”
Working With
Partner Ecosystem
Football Australia
Competition organiser
SBS
FTA broadcast partner
DoubleTake Sports
Production services
Crionet
Data adaptation & QA
PacificAus TV
Streaming partner
Client Stories
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