Automated graphics across the AFL's pathway competitions
LIGR is the AFL's official graphics partner for its second-tier and pathway competitions — automated graphics, live scoring and in-game sponsorship across the VFL, VFLW, Coates Talent League and the U18 National Championships.
Inside the AFL Control Room: the Coates Talent League matchup graphic in preview — Murray Bushrangers v Calder Cannons — rendered live from match data in the AFL theme.
550+
Matches a season
6
Competitions covered
2
Scoring systems, one platform
2025–26
Partnership seasons
The Challenge
The AFL's pathway competitions are where the next generation of talent plays — hundreds of matches a season across the VFL, VFLW, Coates Talent League and national junior championships. Every one of them deserves a broadcast-standard presentation, and every one carries sponsor commitments that need to be delivered and tracked.
Staffing conventional graphics production across that volume is not economical. And the data landscape is mixed: the senior competitions run on Champion Data's official feeds, while junior competitions often have no feed at all. The AFL needed one platform that could handle both — without a drop in quality between a VFL fixture and an under-18s match.
End to End
How It Works
01
Official data in
Champion Data's live feeds drive the graphics across Smithy's VFL, rebel VFLW and the U18 National Championships — scores, players and match state in real time.
02
LIGR Live Scoring where there is no feed
For the Coates Talent League, LIGR's own live scoring fills the gap — so no match, regardless of level, is left behind.
03
Automated AFL-branded graphics
Scorebugs, goal graphics and match information rendered automatically in the AFL's broadcast look, with no graphics operator required per match.
04
Sponsorship, activated and tracked
Sponsor inventory — like the Marsh National Championships activation — is inserted automatically into the broadcast and tracked for reporting.
Broadcast Showcase
See It in Action
Inside the Production
The AFL Package, Live
On air at the AFL National Championships: scorebug, goal graphic and Marsh sponsor activation, rendered live from match data.
One platform, every fixture: the AFL match list with graphics, streams and destinations managed per match.
AFL matchup & team-list graphics — examples coming soon.
AFL goal & match-stats graphics — examples coming soon.
Platform Capabilities
What LIGR Delivers
Automated graphics
Broadcast-quality AFL-branded graphics rendered from live data, match after match.
Dual data modes
Champion Data official feeds and LIGR Live Scoring on the same platform — 100% coverage.
Sponsorship activation
Automated ad insertion and tracking across every competition and match.
Season-long scale
550+ matches a season across six competitions, without scaling production headcount.
Consistency across tiers
The same broadcast standard from Smithy's VFL down to the junior championships.
Production efficiency
A fraction of the manual workload of conventional graphics production.
Working With
Partner Ecosystem
AFL
Governing body & rights holder
Champion Data
Official AFL data provider
“Partnering with the AFL is a testament to how scalable and effective LIGR's automated solutions have become. We're providing a seamless, data-integrated broadcast experience for their competitions while unlocking commercial opportunities through automated sponsorship activations.”
What's Next
Live across the pathway calendar
The partnership runs through the 2026 season, with LIGR's graphics live across the AFL's pathway calendar — and the same automated model now proven from national federations to world tours.
Client Stories
More Case Studies
4,000+ Games Annually
Centralised production across 9 Australian state federations — the world's first gatekeeper broadcast model.
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