Client Stories/Case Study · Tennis

Automating live production across the ITF World Tennis Tour

LIGR powers automated graphics, streaming and highlights for professional tennis' global entry pathway — delivered with Crionet and distributed through Infront, with no graphics operators at any venue.

LIGR Multiview showing twelve simultaneous ITF World Tennis Tour courts

LIGR Multiview: twelve simultaneous ITF World Tennis Tour courts, monitored from one control room.

35,000+

Matches produced in 2026

65,000+

Hours of live tennis

104

Host cities, six continents

0

Graphics operators on site

The Challenge

The ITF World Tennis Tour is the circuit where every player on the ATP and WTA tours began. It runs almost continuously — hundreds of courts, dozens of countries at once — and most venues have no broadcast truck, no gallery and no production crew.

Under the ITF's partnership with Infront as Official Data Partner, every match had to be produced to a consistent broadcast standard and delivered reliably for global distribution. Staffing a graphics operator per court is arithmetically impossible at this scale — and tennis has no kick-off time: a match starts when the one before it finishes, on a court that may change, in events that combine men's and women's draws.

End to End

How It Works

01

Data in

Crionet's MatchScorer live scoring — the umpire's tablet at courtside — feeds LIGR's match engine directly, alongside the published Order of Play. Score, serve and player identity arrive as structured live data.

02

Autostream

LIGR reads the Order of Play and starts, stops and reassigns a cloud stream per court, per match, automatically — including back-to-back matches, court changes and combined events.

03

Cloud graphics & encode

The ITF-branded overlay is bound to live data and rendered in the cloud on top of the venue feed. Scoreboards update on air with no operator in the loop. Nothing is installed at the venue.

04

Distribution

Finished streams are delivered to Infront for onward distribution, recorded and archived — running across 19 cloud regions on six continents.

Inside the Production

The World Tennis Tour, On Air

On air: the World Tennis Tour scorebug rendered live over play, driven entirely by the umpire's scoring feed.

On air: the World Tennis Tour scorebug rendered live over play, driven entirely by the umpire's scoring feed.

Match Centre: live events, automated highlight clips and the on-air feed for every match.

Match Centre: live events, automated highlight clips and the on-air feed for every match.

The World Tennis Tour graphics package: pre-match matchup cards, rendered in the cloud for every court.

The World Tennis Tour graphics package: pre-match matchup cards, rendered in the cloud for every court.

Full-time match summary graphics, built automatically from the live match data.

Full-time match summary graphics, built automatically from the live match data.

Platform Capabilities

What LIGR Delivers

Autostream

Streams start, stop and reassign themselves from the Order of Play — no scheduler, no operator.

Data-driven graphics

Scorebugs and match facts bound live to the umpire's scoring feed.

Cloud encode & delivery

Overlay, encode and routing all in the cloud, re-homable across 19 regions.

Highlights & archive

Every match recorded, archived and clipped automatically.

Multiview MCR

An entire tour monitored from one screen, by one control room.

Always-on scale

Live tennis on the platform every single day of the season — peaks of 30+ concurrent streams.

Working With

Partner Ecosystem

ITF · World Tennis

Governing body & rights holder

Crionet

Match data & on-site streaming

Infront

Official Data Partner & distribution

“Scaling live production for a competition as vast as the ITF World Tennis Tour requires automation at its core. Integrating LIGR with Crionet's MatchScorer removed the manual graphics operator entirely — every stream carries high-quality, data-driven visuals, at a cost that makes covering the entry tier of professional tennis viable.”

Luke McCoy — CEO & Co-Founder, LIGR

What's Next

One rebrand, every court, zero site visits

The International Tennis Federation has traded as World Tennis since January 2026. LIGR and Crionet are preparing a refreshed on-air graphics package to carry the new identity across the tour from January 2027 — a tour-wide look-and-feel change delivered centrally, without touching a single venue.

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