Playbook · Sponsorship
Sell your stream
Every sponsor position a live stream can carry, how to package and price it on impressions, and how to prove delivery so partners renew.
Get the playbook
Instant access, no cost. What you get:
- The playbook (PDF)
What's inside
Inside the playbook
01
The inventory map
Eight kinds of sponsor position, from the scorebug to the highlights partner, and how each one is seen.
02
Counting impressions
The formula agencies use, with a worked example that turns 2,500 viewers into millions of impressions a season.
03
Packages, not price lists
Tiers, moments, layers and feeds: how to sell the same match more than once without conflict.
04
Pricing on value
Media value, exclusivity, audience quality, season discounts and realistic sell-through.
05
Delivery on every match
Why placements fail at the lower tiers first, and how to make them run without an operator.
06
The report that renews
What a sponsor report should contain, when to send it, and how to handle under-delivery.
A look at the pages
Swipe for more pages
Written for
- Commercial directors and sponsorship managers
- Leagues and clubs with live coverage to monetise
- Broadcasters building sponsor packages
Put it to work
Value your inventory with the free calculator
Questions
Do I need a big audience for this to work?+
No. The method works at any size because it counts impressions across a whole season. Small audiences add up quickly when every match carries inventory.
Are the CPMs in the playbook benchmarks?+
No. They are worked examples. CPMs vary widely by sport, territory and audience, so the playbook shows you how to set your own.
