Free tool · 3 minutes · Builds a draft rate card
What is your stream worth to sponsors?
Count the sponsor positions your live coverage can carry, value them on impressions the way an agency would, and turn the result into a season rate card.
Your audience
Unique viewers, as people (not thousands).
Replays and highlights after the final whistle.
Your inventory
Switch on the positions you can sell. CPMs are editable examples, not benchmarks.
Season value
$9,375
Season value
$22,500
Season value
$27,000
Season value
$27,000
Season value
$16,875
Season value
$30,000
Season value
$3,375
Inventory value at full rate card
$79,125
5,475,000 sponsor impressions a season
Revenue plan at 60% sold
$47,475
Per match, all positions
$528
The figure to quote when a sponsor asks about a single fixture.
Draft rate card
Per match and per season
Scorebug or clock partner
- Impressions / match
- 2,500
- Per match
- $63
- Season
- $7,500
Moment partner
- Impressions / match
- 10,000
- Per match
- $150
- Season
- $18,000
Stats partner
- Impressions / match
- 15,000
- Per match
- $180
- Season
- $21,600
Presenting partner
- Impressions / match
- 7,500
- Per match
- $113
- Season
- $13,500
Highlights partner
- Impressions / match
- 1,500
- Per match
- $23
- Season
- $2,700
| Position | Impressions per match | Per match | Season package |
|---|---|---|---|
| Scorebug or clock partner | 2,500 | $63 | $7,500 |
| Moment partner | 10,000 | $150 | $18,000 |
| Stats partner | 15,000 | $180 | $21,600 |
| Presenting partner | 7,500 | $113 | $13,500 |
| Highlights partner | 1,500 | $23 | $2,700 |
Rounded to the nearest whole unit. Use it as a starting point for negotiation, then adjust for exclusivity, category and audience quality.
Generated by the LIGR Sponsor Inventory Calculator · ligrsystems.com/tools/sponsorship-roi-calculator · figures entered by the user
Method
How the numbers work
How is the inventory valued?+
On impressions: viewers multiplied by the number of times a position appears per match, then priced per thousand (CPM). Sponsors and their agencies compare media this way, so it is the most defensible basis for a rate card. A persistent scorebug logo counts once per viewer per match; a moment partner counts every time the moment happens.
Where do the CPM defaults come from?+
They are worked examples so the calculator shows a result on first load. They are not market benchmarks. CPMs for live sport vary widely by sport, territory, audience and how targeted the audience is. Replace them with what your sponsors or agency actually pay, or with a rate from a comparable property.
What does sell-through mean?+
The share of your inventory you actually sell. Almost nobody sells 100% of positions at full rate card. Planning at a realistic sell-through gives you a revenue target you can hit.
Why is a season package cheaper than the per-match price?+
Because sponsors buy commitment, and you want it. A discount for the full season trades a little rate for a guaranteed sale. Set the discount you are prepared to give.
How do I prove delivery to sponsors?+
Log every placement per match: when it ran, for how long and on which streams. When placements are triggered from the match data, that log is created automatically. The Sell Your Stream playbook covers reporting in detail.