Client Stories/Case Study · Aussie Rules

Every SANFL competition, live and automated

LIGR powers the SANFL's digital broadcast — automated graphics, streaming, highlights and sponsorship across seven competitions, from the Men's Premier League to the juniors.

LIGR Match Centre during a SANFL fixture

The LIGR Match Centre during a SANFL fixture: live match events, automated goal highlights and the recorded stream in one view.

441

Matches in the 2025 season

2,255+

Hours of live content

7

Competitions covered

1

Control room overseeing every stream

The Challenge

The SANFL is one of Australia's oldest and proudest football leagues, running seven competitions in parallel — men's, women's, reserves and juniors. Producing all of it to a professional standard with conventional production teams would cost more than the broadcasts could ever return.

The league needed to lift streaming quality, grow sponsorship revenue with digital inventory, and generate highlights for social media — across every competition, not just the Premier League.

End to End

How It Works

01

Official data in

Champion Data's real-time statistics drive every overlay — scores, players and match state, live.

02

Automated graphics & branding

SANFL-branded in-game graphics rendered automatically for every match, across all seven competitions.

03

Streaming, highlights & archive

Matches streamed and recorded through the platform, with goal highlights generated automatically for social media as the game unfolds.

04

MCR oversight & sponsorship

LIGR's master control room monitors every stream, while dynamic sponsor placements run inside the broadcast — new digital inventory the league can sell.

Broadcast Showcase

See It in Action

SANFL graphics package hype reel — coming soon

Inside the Production

The SANFL Package, Live

Every match, recorded and organised: the SANFL media library across all competitions.

Every match, recorded and organised: the SANFL media library across all competitions.

SANFL scorebug & in-game graphics — examples coming soon.

SANFL scorebug & in-game graphics — examples coming soon.

SANFL team-list & match-stats graphics — examples coming soon.

SANFL team-list & match-stats graphics — examples coming soon.

Platform Capabilities

What LIGR Delivers

Automated graphics

Broadcast-grade, SANFL-branded overlays on every match — no per-match operator.

Champion Data integration

Official real-time statistics feeding every graphic.

Streaming & highlights

Live streams with automated highlight clipping for social, match after match.

MCR oversight

Every stream monitored from LIGR's master control room, with dedicated account support.

Sponsorship activation

Dynamic ad placements and branded content inside the broadcast.

Whole-of-league coverage

Premier League to U14s — the same platform and standard across all seven competitions.

Working With

Partner Ecosystem

SANFL

League & rights holder

Champion Data

Official data provider

“LIGR's integration has revolutionised our digital presence, allowing us to produce premium broadcasts at a fraction of traditional costs. This partnership creates immense value for our sponsors, clubs and fans.”

Ross Starkey — Brand & Marketing Manager, SANFL

What's Next

Back for the 2026 season

The SANFL is back on the platform for the 2026 season, with the graphics package continuing to evolve — and the same automated model now proven from state leagues to national federations and world tours.

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