Football Australia Pioneers Gatekeeper Broadcast Model
A world-first centralised broadcast model across 4,000+ matches, powering every tier of Australian football from grassroots to national level.
Football Australia and LIGR have partnered to launch a world-first gatekeeper broadcast model that centralises graphics and media operations across over 4,000 matches annually — with plans to expand to 20,000+.
The model delivers consistent brand-safe viewing across all matches, scalable graphics workflows supporting both automated and manual control, real-time sponsor activation and ad placement across match tiers, and output variants customised for different platforms and languages.
This represents the most comprehensive centralised broadcast deployment in grassroots sport worldwide, with LIGR serving as the technology backbone from national championship level through to state-level NPL and youth competitions.
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LIGR is a cloud-native broadcast graphics overlay platform for live sports. The platform enables automated, zero-operator production across football, cricket, basketball, tennis, rugby league and more — powering 4,000+ matches annually for organisations including Football Australia, DAZN, Tennis Australia, the AFL, and the QRL.
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