“Using LIGR has helped us shape how we approach the market with our sponsorship offerings. To be able to work with a group that continually looks and asks how they can make their product better makes a big difference.”

“I think the big thing is the introduction of sponsorship through graphics. Cricket Australia is pretty forward thinking in that. They've started to add ‘brought to you by Commonwealth Bank’ and all this sort of stuff. And I mean...."

"Since implementing the broadcast technology we have significantly increased our viewership and attracted new partners, that we seamlessly manage and display automatically in our broadcasts..."

It’s been interesting to see how the evolution of broadcast technology has made streaming more accessible to semi-professional and even community level sports.