How the NBL used LIGR's platform to produce automated and professional graphics for their pre-season tournament, the NBL Blitz.
Data
Fiba Live Stats by Genius Sports
Production
VPA Productions
Rights Holder
The NBL
Output
Twitter and NBL League Pass
Graphics Workflow
LIGR into Cloudmix (Cloud Vision Mixer) Off-Site
Automated Highlights
WSC Sports
Streaming Encoder
LiveU 200
Challenge
The NBL came to LIGR needing to produce a high-quality live stream of their pre-season NBL Blitz tournament (12 games across 3 days) that compared with their linear TV product while utilising the Genius Sports FIBA Live Stats data in stream.
Requirement
The live streams needed to run brand campaigns for the Victorian Government and Bendigo and Ballarat cities, with the games being pushed to Twitter and the NBL.TV app. The entire production needed to be cost effective and efficient.
Solution
LIGR produced the 12 games completely automatically, while running automated brand campaigns with the final feed being pushed to Twitter and the NBL.TV app without a hitch. It was a resounding success, with each game averaging over 30,000 live views across Twitter, accumulating in a very strong audience over the 3-day tournament. The live content was also was pushed live to the automated highlight platform, WSC Sports, with fast delivery to Twitter, further increasing the audience engagement during and post game.
“For the first time, the live streams will use Live Graphic Systems (LIGR) cutting edge technology to deliver an automated live production that maximises engagement with fans and allows streaming from regional locations”
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