“LIGR and the European Cricket Network have teamed up to help cricket grow rapidly across the continent with the help of automated live graphic technologies."
The newly launched European Cricket League and Network (ECN) needed to produce high quality, yet cost effective and highly scalable live stream workflows to make an impact in its inaugural season. Games would be played as ICC backed international matches and expected viewership was in the thousands with large international audiences.
To produce a solution that could scale across hundreds of live broadcasts, ingest live cricket data, look professional and integrate commercial partners into live broadcast without the cost of traditional solutions. It needed to be extremely easy for in-house ECN operations to use and deliver without need for constant human support or hand holding.
LIGR and Interact Sport teamed up to put together a fully automated and virtual live stream solution for the ECN. By inputting data into the Interact Sports LiveScore Cricket application, the ECN's live cricket data automatically connects to LIGR's automatic graphic platform, and is now powering their entire graphics and branding workflow for their live streams, automatically, all in the cloud and remote. The launch generated over 100K views on Youtube in just 6 hours.
"With LIGR's new platform LIGR.Live, which now incorporates a sponsor analytics dashboard, tracking displays, duration and screen-share of our sponsor assets, we will now be in a position to combine this information with our audience and OTT data, and build a truly powerful sponsorship portfolio"
"Since implementing the broadcast technology we have significantly increased our viewership and attracted new partners, that we seamlessly manage and display automatically in our broadcasts due to LIGR's smart campaign manager."
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