Our Co-Founder and CEO, Luke McCoy, recently caught up with Clint Vojdinoski, editor of Bullpen Media, about LIGR's growth and achievements over the last two years.
Read an exert below and click through to the publication for the full article.
Exert: We return to speak to Luke McCoy of LIGR Live. The company’s evolution has been impressive with their growth further heightened by their recent announcement they have secured funding from Alston Elliot Graphics as well as Sydney angel fund, Investible.
What has changed in-between the times we last spoke in May 2018? Can you reflect on that journey?
Luke McCoy: “It’s been exciting. Since we last spoke, the rest of 2018 and 2019 was about proving our product in the market across four different sports – basketball, football, cricket and Australian rules football – and since then we’ve proved the product in the market and converted those one-year or trial users into larger two and three-year deals. One of the best things about being in a startup and getting traction is when you get that validation and conversion into longer term deals. As you may have seen recently, doing that has also attracted further investment from old and new shareholders, including Alston Elliot Graphics, the leading broadcast graphics company in the world for high end productions. Our team has grown to double figures and we are getting ready to launch access to our completely new self serve, next-gen graphics platform, LIGR.Live.”
One of the things we spoke about the first time around which was quite illuminating to me was the lack of value that grassroots and semi-professional sports put on their live streams. Has that attitude shifted?
LM: “It absolutely has and we’re living in a world now where everything is digital first and content is as much king as it ever was. I think what’s happening now is there has been a shift to producing more content and trying to achieve that at a higher level. The awareness of production value has changed for the better.
To continue reading the full article, click through to the source below.
Source: Bullpen Media