Soccerscene chats with LIGR CEO and Co-Founder, Luke McCoy about LIGR's journey so far

Luke McCoy, co-founder of LIGR, explained to Soccerscene that his previous experience of owning a live production business, which broadcasted lower-tier sporting matches, inspired him to establish LIGR LIVE due to a lack of sophisticated graphics he encountered at that level.

Since 2016, Australian company LIGR have provided a range of football organisations, and the production companies that aid them, with live graphics solutions and a broadcast management platform which is simple and efficient to use.

Luke McCoy, co-founder of LIGR, explained to Soccerscene that his previous experience of owning a live production business, which broadcasted lower-tier sporting matches, inspired him to establish LIGR LIVE due to a lack of sophisticated graphics he encountered at that level.

“Previously I founded a company called Virtual Performance Analysis that turned into VPA Productions. During that process we ended up with a contract to stream the Football NSW Grand Finals,” he said.
“The problem with any of the live broadcasts in second-tier and grassroots competitions was always how to improve match data integration into broadcast graphics. What we found was once you can achieve that, the main question and opportunity was the ability to then attach sponsors into those broadcasts, so the sports organisations who own the rights to their content could have the chance to commercialise their audience with in-game sponsorship.
“So around four years ago we began developing the product that is now LIGR Live; an operating and broadcast management platform for live sports broadcasts. I co-founded it with my friend Adam Burke (CTO of LIGR), and we found immediate success amongst the major sports in Australia across Rugby League, Football, Aussie Rules and Cricket."

Read the entire article on the Soccerscene website here.